What is a Brand Identity?

What is a Brand Identity-ByBeck
Hi, this week I’m going to talk about one of the most common problems for entrepreneurs, Brand Identity. Most don’t even know what it is or its importance, so let’s begin with the basics. A company’s brand identity is how that business wants to be perceived by consumers  ...
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Problems of creative people

I can describe myself as a creative person, and I love it, it’s wonderful. We definitely see the world in a different way, but being a creative person has it’s cons for sure, and in my experience, these are some of the problems that creative people have: The do...
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