A product’s packaging is as important as the product itself; a product is part of the branding and it should communicate what a brand stands for.
Packaging is very powerful and it’s very interesting to me to see when a brand decides to change their packaging.
Derma E has announced a whole new packaging starting September 2016.
Derma E has been in the market since 1984 and they describe their passion to be:
“We have high ethical standards and never compromise on skin health and safety. Our 100% vegan, cruelty-free formulas do not contain parabens, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, gluten, soy or GMO’s.” – http://dermae.com/about.html
Being a brand with so many years in the market, Derma E has decide to make this change to achieve a fresher look.
This brand has grown in the market and many people love their products (me included). Their products can be found in many retails stores such as: Whole Foods, Sprouts, Ulta Beauty and Target, so a packaging change is a really big deal for this brand.
This the old packaging:
and this is the new packaging:
Even if you are a small brand you should think carefully about your packaging. These are some key points to consider when creating a new packaging design for you product:
- Know your demographic
- Good packaging doesn’t have to be expensive
- Make the package part of the experience
- Use Eco-friendly options
- Function of the packaging (protect the product)
Personally I think Derma E did a great job with their new direction; it’s modern, fresh and it keeps their products up to date and in-line with what consumers desire.
Here is a sneak a peak of their new packaging:
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